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SMS spam
SMS messaging is getting more and more popular, with the billions of text messages sent each year increasing steadily, the sector is soon to become the largest form of communication, far outstripping e-mail and snail mail. With such enormous popularity the marketers were bound to catch on eventually to instantly and cheaply reach huge numbers of people, and indeed they have.
The growth of commercial SMS messages is exponential, with legitimate companies using them for all kinds of purposes, including recruitment and publicity.
The use of SMS messaging for marketing is obviously an attraction to businesses because it is cheaper than standard snail mail marketing, which often lands up in most people's waste paper bins, whereas SMS messages have to be read. In a similar way as e-mail advertising it requires very little infrastructure and organisation at the sending end, unlike postal based services.
There are two kinds of commercial SMS messages, solicited and unsolicited, if they are solicited messages you selected to receive them and they can be a valuable tool for you, bringing information when and where you want it. If they aer unsolicited they can be a nuisance, cost you money and lead to a host of problems. Until companies start to realise their obligations and enforce the rules it seems unlikely that there will be an easy way to stop SMS spam with the exception blocking SMS messages to your phone completely, or complaining directly to companies about their unethical advertising. Both Sainsbury's Mobile and Virgin Wines in the UK were forced to offer public apologies after trusting a disreputable marketing company who then sent out unsolicited communications on their behalf - and if recipients had not complained then they would not even have known.